Purpose:
– Navigate the basics of the Google Analytics (GA) platform.
– Conduct digital campaign analysis: PPC, CPM, SEO, Email, etc and present the key metrics and findings
Requirements:
You have been hired as a Web Analyst and you are required to develop an e-commerce website in WordPress for their products and services. They require an analytics back end to track their customers and they also require a digital campaign strategy.
Your tasks
Part 1 [15 marks]
1. Search and describe at least 5 tools from the internet for web analytics and Provide details of how to use one web analytics tool (3 pages).
Part 2 [40 marks]
2. Build a WordPress website – the website must be e-commerce-based and substantial (several pages).
3. Add your Google Analytics account to this website – this can be done with or without a plugin.
Part 3 [30 marks]
4. Prepare a digital campaign strategy for the company which includes pay-per-click, cost per thousand impressions, and search engine optimization discussing when and how each type of campaign should be used (2000 words).
Part 4 [15 Marks]
5. Video Presentation: Website with Google Analytics and slides highlighting the digital
campaign strategy.
Submission:
Submit to Brightspace by 08/12/2023
Submission details:
– A link to you live website
– Part 1 and 3 as a pdf file
– A short video covering the following 2:
Go through your website
Present slides discussing your website analytics (Google) and your digital campaign strategy