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Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis of your appraisal, recommend the better segment to UNIQLO to target. You are expected to use all 5 criteria of Identifiable, Sizeable, Stable, Accessible and In Line with the Marketer’s Objectives and Resources to appraise the segments. (60 marks) Question 2 Using J.Aaker’s brand personality framework, examine UNIQLO’s campaign impact on its brand personality. You are expected to use evidence from the case and explain why you feel that their actions in this campaign develops a certain brand personality

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Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to… Read More »Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis of your appraisal, recommend the better segment to UNIQLO to target. You are expected to use all 5 criteria of Identifiable, Sizeable, Stable, Accessible and In Line with the Marketer’s Objectives and Resources to appraise the segments. (60 marks) Question 2 Using J.Aaker’s brand personality framework, examine UNIQLO’s campaign impact on its brand personality. You are expected to use evidence from the case and explain why you feel that their actions in this campaign develops a certain brand personality

Identify key principles and describe why inter professional and interagency working is important: Inter professional and interagency working Case Study, UK

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• Identify key principles of interprofessional and interagency working and describe why interprofessional and interagency working is important in the context of your chosen case… Read More »Identify key principles and describe why inter professional and interagency working is important: Inter professional and interagency working Case Study, UK

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