You know the owners of Handy Pan and you would like to be on their sales and marketing team. The owners, Adam and Josh, are not currently looking to expand their team…but… they would be willing to consider you if you do the following:
Write a partial annual marketing plan for selling their pan to more college students living in apartments around the United States. They have asked that you use Exhibit 17.8 in the Mullins and Walker (2013) textbook as a guide. The only sections that they are requesting are IV, V, VI, VII, and IX. They have advised you that section IX should be very detailed because they need to justify your potential ROI if you are added to the sales team.
Your case analysis should be between 1,400 – 1,800 words . ALL sources must be cited using APA guidelines.