You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication: Strategic Brand Management Assignment, UOB

You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around a corporate brand of your choosing. Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more revenue, as well as retaining and building loyalty with existing customers.

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