Module/Course Description

Course Title: Business Research Methods and Project

Course Code: UU-BBA-4010-MW

Programme: Bachelor of Arts (BA) in Economics and Business – MW

Credits: 24.00

Course Description:

Module Description

The module provides an overview of the research process; it reviews qualitative and quantitative research methods, theoretical implications and the role and importance of research for strategic and operational managerial practice and problem solving. The student undertakes a research project and writes a report

Module Aim

The aim of this module is to give students an opportunity to: appreciate the research process; investigate a business problem in a scientific manner; apply conceptual knowledge in a practical situation; experience the art and science of conducting a study in a systematic way; and present research findings in the form of report.

Module Learning Outcomes

After completing the module students should be able to:

  1. Develop a research topic, problem statement, and hypothesis
  2. Distinguish different research designs
  3. Develop appropriate research instruments
  4. Implement a research plan
  5. Analyze data
  6. Interpret data
  7. Present a written report

Prerequisites: UU-BA-IND100, UU-FNT-103, UU-ECO-4018-MW, UU-ECO-4000-MW, UU-ECO-4005-MW, UU-BBA-4016-MW

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