MODULE: BUSINESS RESEARCH METHODS AND PROJECT
Module/Course Description
Course Title: Business Research Methods and Project
Course Code: UU-BBA-4010-MW
Programme: Bachelor of Arts (BA) in Economics and Business – MW
Credits: 24.00
Course Description:
Module Description
The module provides an overview of the research process; it reviews qualitative and quantitative research methods, theoretical implications and the role and importance of research for strategic and operational managerial practice and problem solving. The student undertakes a research project and writes a report
Module Aim
The aim of this module is to give students an opportunity to: appreciate the research process; investigate a business problem in a scientific manner; apply conceptual knowledge in a practical situation; experience the art and science of conducting a study in a systematic way; and present research findings in the form of report.
Module Learning Outcomes
After completing the module students should be able to:
- Develop a research topic, problem statement, and hypothesis
- Distinguish different research designs
- Develop appropriate research instruments
- Implement a research plan
- Analyze data
- Interpret data
- Present a written report
Prerequisites: UU-BA-IND100, UU-FNT-103, UU-ECO-4018-MW, UU-ECO-4000-MW, UU-ECO-4005-MW, UU-BBA-4016-MW
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