UMKDFG-15-M: Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Wildland Park: Customer and International Market Analysis Report, UWE, UK

Question 1: 

Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Wildland Park finds itself, and make recommendations for a marketing strategy. Identify any risks or challenges associated with your recommendations.

There are three core sections to the analysis:

1. Analysis and evaluation summarising the situation, strategic priorities and alternative options – 1000 words
2. Recommendations
3. Challenges and risks

The remaining 1500 words cover sections 2 and 3.

You will be rewarded for relevant and well-integrated reading beyond the lecture content. Consult market reports via the Library, such as Mintel or Euromonitor, to familiarise yourself with the market.

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