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This assignment is your opportunity to design an evidence-supported therapy group that demonstrates comprehension of the elements of group leadership, group development, and group process that have been reviewed throughout the semester.  Students will create a proposal of a group curriculum that could be implemented in a current practicum agency or the agency where they expect to/ want to complete their practicum in the future. Students will develop a PowerPoint to be presented in VoiceThread; each student will record presentations of 25 to 30 minutes that demonstrates the thoughtful application of the course concepts and a developed understanding of the way their clinical education intersects with their practicum system. 

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This assignment is your opportunity to design an evidence-supported therapy group that demonstrates comprehension of the elements of group leadership, group development, and group process… Read More »This assignment is your opportunity to design an evidence-supported therapy group that demonstrates comprehension of the elements of group leadership, group development, and group process that have been reviewed throughout the semester.  Students will create a proposal of a group curriculum that could be implemented in a current practicum agency or the agency where they expect to/ want to complete their practicum in the future. Students will develop a PowerPoint to be presented in VoiceThread; each student will record presentations of 25 to 30 minutes that demonstrates the thoughtful application of the course concepts and a developed understanding of the way their clinical education intersects with their practicum system. 

Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis of your appraisal, recommend the better segment to UNIQLO to target. You are expected to use all 5 criteria of Identifiable, Sizeable, Stable, Accessible and In Line with the Marketer’s Objectives and Resources to appraise the segments. (60 marks) Question 2 Using J.Aaker’s brand personality framework, examine UNIQLO’s campaign impact on its brand personality. You are expected to use evidence from the case and explain why you feel that their actions in this campaign develops a certain brand personality

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Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to… Read More »Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis of your appraisal, recommend the better segment to UNIQLO to target. You are expected to use all 5 criteria of Identifiable, Sizeable, Stable, Accessible and In Line with the Marketer’s Objectives and Resources to appraise the segments. (60 marks) Question 2 Using J.Aaker’s brand personality framework, examine UNIQLO’s campaign impact on its brand personality. You are expected to use evidence from the case and explain why you feel that their actions in this campaign develops a certain brand personality

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