Choose a small company based in the Uk with less than 200 employees and less than 50 million turnovers to expand or internationalize. Do not use Pestle analysis Follow the template
Company background: which industry does it operate in? What do they offer? what is the turnover per year? Justify- why this SME needs to expand. What are the critical threats in the domestic market and/or opportunities in the foreign market – discuss the most critical factors only.
Discuss why the understanding of the foreign macro-economic environment is essential and challenging for a business looking to expand – citation(s) needed.
Evaluate different internationalization options under the current external conditions discussed in section 3- Internationalisation options- Export, Production, FDI You need to argue which internationalization options have a better chance of succeeding under the current external conditions (and which options stand less chance to succeed)
discussed in section 3. You need to compare the various options under the current macro conditions.
Section 4: Recommendation
Reviewing section 2 and section 3- recommend the best option for the SME to
expand to the foreign country you have chosen.
You need to provide strong reasoning to justify why you think this is the best option for the SME.
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