Module code: ONL707
Module title: Strategic Marketing
Word-length: Assignment 1 (750 words), Assignment 2 (750 words), Assignment 3 (1500 words)
Strategic Marketing Assignment 1
Select an organization that you are familiar with and produce a 750-word report providing an introduction and background to the organisation, highlighting any clear critical insights into the current strategic marketing issues facing that organization.
Strategic Marketing – Assignment 2
Building on assignment 1
Select an organization that you are familiar with and produce a 750-word report providing a clear critical insight into the current strategic marketing issues facing that organization.
Please see below for guidance.
Using appropriate academic strategic marketing tools and frameworks:
- Conduct a situational analysis of the organisation’s current internal and external marketing environment.
- Provide evidence of your analyses either as appendices or in the body of the report, remembering to reference all evidence.
- From the analysis, critically analyse the internal factors and external factors, discussing how they impact on the organisation’s marketing strategy and performance.
Strategic Marketing Assignment 3
Building on assignment 1 and 2
You are required to produce a 1,500-word report which critically appraises the organisation’s current Marketing Strategy.
In order to do this, you should build upon the findings from your situational analysis from Assignment 1 and assignment 2 in order to recommend what strategic marketing options the company could consider and how these might be implemented. Please see further guidance below.
The report:
- Building on the findings of your situational analysis in Assignment 1 and 2 you are asked to produce a report which critically appraises the marketing situation of the organisation and the strategic marketing options open to it.
- Identify growth opportunities from these options and outline a creative and innovative marketing strategy to exploit this to gain competitive advantage for the organisation in the marketplace.
- How can this strategy be implemented, monitored, and controlled?
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