1 PRODUCT RESEARCH HOMEWORK ASSIGNMENT
You are working for one of the top agencies in the world: Taylor Communications. Select a category from the list below and find a specific product. For example, if you select yogurt, find a specific product like Chobani Strawberry yogurt. Go through the steps and conduct research on your product. Your main goal is to increase sales.
This should be written in MLA style, two-pages minimum double spaced. Cite all sources.
Categories:
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Adult personal care: toothpaste, mouthwash, shampoo, personal-care soaps, body cream, shaver
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Household supplies: cleaners, glass cleaners, fabric softeners, air freshener sprays
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Baked Goods: frozen yogurt, frozen desserts, cookies, crackers
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Beverages: instant iced tea, energy drinks, bottled water
1.
Step 1: State your questions (For example, how can I increase sales for Chobani
Strawberry Yogurt?)
2.
Step 2: Dig Through Secondary Sources to answer the questions below (For example, the mission and vision statement for Chobani on google)
a.
Who uses it,
b.
What the industry trends are,
c.
What the top brands in the market are,
d.
How the product differs from its competitors,
E.
2
How the product is used,
F.
and Where the category is headed in the future.
3.
Step 3: Conduct primary research (For example, find 3-4 friends and ask them what they think about Chobani Yogurt. Take notes on their answers and include that information in your research.)
4.
Step 4: Interpret the data (Looking at steps 1-3, what do you recommend the client do to increase sales?)