Part 1 Go to your favorite search engine (Google or Bing) and search for “Tesla Target Market”. Determine the following 3 characteristics of the typical Tesla buyer. While there is a wide range of buyers,

Part 1 Go to your favorite search engine (Google or Bing) and search for “Tesla Target Market”. Determine the following 3 characteristics of the typical Tesla buyer. While there is a wide range of buyers, keep in mind, the BoD is interested in the typical buyer: 1. Age bracket 2. Household income 3. What is the most common reason they buying a Tesla electric car Part 2 You will select one from the following list of submission choices that best match your learning style and helps demonstrates your understanding of the content: Your selection will count towards 75% of the grade for this assignment. You need1. Write a two-pager • A 2-page Word document explaining the 3 buyer characteristics with a conclusion paragraph. Your name, title of assignment & date needs to appear in the footer of each page • Proper college-level grammar is required 2. Design a PowerPoint presentation • PowerPoint deck with four (4) slides explaining the 3 characteristics. Every slide must include your name and date. Slide 1- Description of buyer characteristic #1 Slide 2- Description of buyer characteristic #2 Slide 3- Description of buyer characteristic #3 Slide 4- Conclusion page • Each slide should have specific statistics, data, and supporting information and include a supporting image that captures essence of the theme/content • Your name needs to be displayed on every slide • Proper college-level grammar is required • Submit your slide deck via the assignment link in Blackboard 3. Record a YouTube video • In your own voice, record a 1-2 minute video explaining the 3 characteristics of the typical buyer • Upload your video to your youtube channel • Submit the youtube link via the assignment link in Blackboard Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

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