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Writing a case analysis contains Definition of Success/Critical Issues, Situation Analysis and Decision Criteria also with some exhibits such as PEST, SMART- Strategic Market Analysis, 7-S model. In addition with a SWOT table.Definition of Success/Critical Issues Success is specific, measurable, attainable/feasible, relevant to the operation’s goals/vision, and presented with a time restriction (SMART).Success is solution neutralProblems or opportunities presented are critical to survivalIssues express root causes not symptomsAll are solution neutralWeakness here limits overall mark potentialSituation AnalysisSummary of internal & external analysis with supporting detail in exhibitsSummary results from appropriate analytical tools with tables and support in exhibitsFinancial position summary with appropriate support in exhibitsAnalysis of what’s causing the current situation and conclusions provide context for decision makingDecision CriteriaCriteria relate to definition of success and critical issuesConsider qualitative and quantitativeInclude targets and a constraint in at least one measure and in all that are appropriateAre SMART in at least one measure and in all cases that are appropriateThey are objective

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Writing a case analysis contains Definition of Success/Critical Issues, Situation Analysis and Decision Criteria also with some exhibits such as PEST, SMART- Strategic Market Analysis, 7-S model. In addition with a SWOT table.Definition of Success/Critical Issues Success is specific, measurable, attainable/feasible, relevant to the operation’s goals/vision, and presented with a time restriction (SMART).Success is solution neutralProblems or opportunities presented are critical to survivalIssues express root causes not symptomsAll are solution neutralWeakness here limits overall mark potentialSituation AnalysisSummary of internal & external analysis with supporting detail in exhibitsSummary results from appropriate analytical tools with tables and support in exhibitsFinancial position summary with appropriate support in exhibitsAnalysis of what’s causing the current situation and conclusions provide context for decision makingDecision CriteriaCriteria relate to definition of success and critical issuesConsider qualitative and quantitativeInclude targets and a constraint in at least one measure and in all that are appropriateAre SMART in at least one measure and in all cases that are appropriateThey are objective

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