Describe your product. Describe the characteristics of the business that will manufacture and sell your product e.g. type of business and organizational structure, justifying your choices
Based on your environmental analysis, outline how you will respond to each opportunity and problem in the market to give your product the best chance of success against the competition. Justify your choices.
Propose a means of producing your product. Outline how you would ensure its quality on a day-by-day basis and over time. Justify your choices.
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