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Demonstrate a critical understanding of organisational strategy, and apply this to different contexts: Strategic Management, UOL, UK

Learning outcomes

  • Demonstrate a critical understanding of organisational strategy, and apply this to different contexts,
  • Critically assess a range of management models, theories and frameworks and their application in practice.
  • Synthesise, analyse and evaluate current issues related to the development and implementation of organisational strategy.

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Task

The MD is aware that you have been studying strategic management and would like you to provide a report outlining how some appropriate models and frameworks that you have studied might help them to decide whether to go wholly online or keep operating from branches and to develop a competitive strategy going forward.

Your report should include, but not be limited to:

  • A brief contextual overview of the estate agency industry and sector;
  • The identification of key strategic issues currently impacting the sector;
  • The selection, and application, of appropriate strategic management models, theories and frameworks to this organisation;
  • A critical assessment of the extent to which these models can assist this organisation with strategy development; and
  • Recommendations on the next steps the MD should take.

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