Your client is a new tourist attraction ‘The International Rugby Experience’ and is located in Limerick city center. This visitor experience will open in Autumn 2022 in a state-of-the-art building on O’Connell Street. Their website is The attraction describes itself as “A global celebration of rugby; the stories of amateur and professional era figures and their fascinating journeys. There will be six main experience spaces, each with a different character and proposition. The stories in each space are underpinned by the World Rugby values of Passion, Discipline, Integrity, Solidarity, and Respect. As visitors ascend through the building they learn about each value and its importance to the game.
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