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New Lead Capture Page at HGH Telecommunications

Assignment Task

Task

Nicole has requested that a new landing page be created for the company website to capture leads of customers who might be interested in new mobile phones and plans before they are released. HGH Telecommunications currently capture leads through their retail stores by asking customers for their details when they visit. It’s been left up to the attending agent in the store to follow up on the lead. Leads are sent to head office for entry into a spreadsheet on an ad hoc basis. Nicole would like to streamline this process, increase the number of leads captured, and increase the level of follow-up. She believes this will result in increased sales. Nicole would also like to understand the types of products and services that potential customers are interested in, in order to more effectively manage inventory, promotions and inform future product offerings and plans.

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