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MGT 295 Business Management Capstone

Question :

Section1: Introduction

The report is prepared to discuss about the importance of ecommerce websites managed to enhance the customers’ experience considering the business organisation named Walmart in US.

1.1 Organization Background 

Walmart is a retail company that operates supermarkets, hypermarkets, grocery stores chain all across US and has focused on the problem of using commencer website to offer convenience fort the customers to make purchases online and get products delivered at their doorstep.

1.1.1 Evolution of the organization 

The company was introduced in the year 1962 and was incorporated under the Delaware General Corporation Law. It soon started to grow with new stores opening all across the world, which soon made the company one of the best companies, in terms of revenue generation, according to the Fortune Global 500.

1.1.2 Core Functions

The core functions include low cost operations managed, distribution of products all across, both offline and online, maintenance of an effective logistics system and also creation of enviro0nmentla awareness (Chatterjee et al., 2021).

1.1.3 Enabling Technologies

Enabling technologies has helped Walmart to use ecommerce as an effective way to market the products and create convenience for the customers to prevent standing in queues and payments, rather sit at home and make purchases online. This has largely helped in increasing the ecommerce sales for Walmart.

1.2 Business Problem

There are many benefits as well as disadvantages associated with the management of ecommerce website. The business problem addressed here is about how the website managed by Walmart to achieve excellent customers’ experience and satisfaction during purchases (Rini, Ginting & Sembiring, 2017).

1.3 Supporting Research

a.Supporting the problem statement here, it is clear that nowadays, ecommerce has played a major role in transformation of business. The ecommerce website could create a better platform for the customers to search for the desired goods and services online and gain access to those easily (Carmel et al., 2020). The websites are created for better convenience, which should arouse interest among the clients as well as establish a community where people could indulge in conversations and provide necessary feedbacks and reviews about their purchasing behaviours (Sanyala & Hisamb, 2019).

b. The ecommerce system could also enable the company to use social media platforms for drawing the attention of customers easily, thus, deliver an effective Omni-channel experience, which creates satisfaction among them. This also turns out to be effective for the organization to create loyal customers and enhance sales revenue consistently (Hameed et al., 2018).

Section 2: Impact of the Problem

The problems of poor implementation of ecommerce system could be cyber security threats, poor refund policy and lack of appropriate customer experience too. The impact of addressed problem could be better customer experience, enhanced customer satisfaction, better accessibility to the products and services, persaonalised customer experience and greater outreach to market segments easily.

 2.1 Organizational Impact

The challenges of ecommerce could prevent creation of awareness among people while even lack outreach to different market segments. By using the ecommerce website, the organisation would be impacted positively, as the company should offer a personalised customer experience, where they could search for anything, relax and home and make purchases anytime and anywhere (Carmel et al., 2020). The organisation could also be benefited with the sales number growing and profit, along with facilitating the marketing procedures and its efficiency too.

2.2 Key Stakeholders

The major stakeholders of a business are first and foremost, the customers, employees, managers, shareholders or investors and the suppliers. When considered in terms of ecommerce website management, the stakeholders in B2B ecommerce include the client’s IT executive, client’s finance department, client’s finance and marketing department and the B2B customers, who prefer purchasing through ecommerce website (Boaz et al., 2018).

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