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HI6008 Business Research Project : The Appropriate Methodology

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HI6008 Business Research Project

Task:

Purpose:

This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.

Assignment 3 – the Research Design and Methodology – is to ensure each student is able to contribute to the construction of a written report demonstrating their understanding of the business research paradigm, appropriate methodology, and the plan they would follow regarding primary data, i.e. data collection, analysis and interpretation (which would normally be required post-literature review in order to complete a project). 

[Note that you are NOT required to actually go out and collect primary data].

This assessment builds upon your Literature Review (assessment 2) in that you should now be aware of what additional data is needed to lead you to the answer to your research question (RQ). Rather than search for additional secondary data, this methodology report requires you to specify what primary data you would plan to collect and analyse. [Note that you are NOT required to actually go out and collect primary data]. 

In this assessment you will document what you have decided is the most appropriate methodology, including whether qualitative or quantitative methods. If you choose a quantitative approach, you will state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will decide which method is appropriate, how you would design the questionnaire and state how you would collate and interpret your data.

[Note that you are NOT required to actually obtain primary data].

Your tutor will facilitate you through the process, week by week, in the tutorials. The learning will be progressive, so for best results you will need to be in weekly attendance at tutorials.

This submission requires an appendix in which it is stated which members of the group wrote which sections of the Business Research Design and Methodology.

Assignment Structure should be as the following:

1. Introduction, including your research question (RQ).

2. A detailed research methodology addressing the qualitative-quantitative debate, hypothesis (if appropriate), any relevant additional secondary data, proposed sampling approach, sample frame, and sample size, questionnaire design, data collection method, and envisaged analysis.

3. A summary of what you would expect to find [Note that you are NOT required to actually obtain primary data]

4. A conclusion (relating back to your original research problem and question (RQ)

5. List of references in Holmes adapted Harvard style (only for sources mentioned in this submission) 

6. Append a statement stating ‘Who Wrote What’ (unless you worked as a solo group)

[Note: Approval may be requested (via your tutor to be approved by the Unit Coordinator) to undertake this assignment with variation, such as a Business Plan or Business Development Case. If that is approved the Assignment Structure and Marking Criteria may differ accordingly].

HI6008 Business Research Project

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