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You are the newly appointed Marketing Manager for a luxury fashion brand Sunsliver specializing in women’s bikinis and beachwear with 80% of sales to the female demographic aged between 18and 35 years of age. Your CEO who has been in the industry for 2 decades is increasingly becoming aware of the potential backlash from the online community who may accuse the brand of being sexist and objectify

MKT358: Integrated Marketing Communications

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  • You are the newly appointed Marketing Manager for a luxury fashion brand Sunsliver specializing in women’s bikinis and beachwear with 80% of sales to the female demographic aged between 18and 35 years of age. Your CEO who has been in the industry for 2 decades is increasingly becoming aware of the potential backlash from the online community who may accuse the brand of being sexist and objectifying women in their marketing communications. The CEO wants you to show that you have an understanding of the key issues relating to their concerns and provide your opinion on the best way to promote the brand in a way that supports their customers.
  1. Provide definitions for sexist & objectifying women marketing communication and link to theories from the textbook
  2. Identifying examples of how similar companies are dealing with this issue in their  promotions
  3. Providing your own opinion of what the company position should be in terms of their marcomms imagery and promotions
  • You are applying for a graduate marketing role through a recruitment company for an unspecified client. As part of the interview process and screening process you have been asked to prepare a mini-report on the following statement:

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  1. Providing definitions on digital vs traditional media in marketing and linking to theories in the textbook.
  2. Drawing the key models relevant for traditional vs digital marketing.
  3. Identifying real examples of how companies are dealing with this issue.
  4. In particular, they want your opinion on whether or not traditional integrated marketing IMC is on the decline and no longer relevant for marketers with the rise of digital marketing.
  • You have been asked to show your understanding of the PESO framework as part of a job interview for Universal McCann Australia.
  1. Briefly describe the PEShttps://www.singaporeassignmenthelp.com/cheap-assignment-help/O framework.
  2. Provide examples of companies that you feel have embraced the PESO framework.
  3. Provide your own opinion on the degree to which PESO is applicable to integrated marketing communications as an explanatory framework

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