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MKTG450 Consumer Behaviour|Customer Reviews

At a minimum, your report should include the following topics: Identify the airline’s position (as a legacy or low-cost carrier) and describe how the service mix caters to their target market. Evaluate the eight service encounters based on customer reviews and secondary research. Explain the importance of innovative in-flight services. Describe the significance of service quality and how it can be measured. Written in essay format with at least three sections, a 150 word introduction, body content containing subject headings, and wrap-up or summary. Include a title page with your name, course, assignment number, and title. Use current APA (Links to an external site.) in-text citations and include a reference page at the end. A minimum of 4 pages, double-spaced (not including the title or reference pages).
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