MRKT8001 Brand Management and Social Media Platforms


The explanation of what will need to be done in the Assignment is in the attached file: The brand chosen by my group was Canon. The questions I was assigned to are specified below. 2. Analyse their social media platforms and website Find answers to the following questions:  What message are they trying to communicate? Does the messaging mirror brand standards? 
How are they engaging with their stakeholders online?
How are their stakeholders engaging with them?
Are they reaching the audience you have targeted?
Do you believe that the brand is meeting their expectations?
Brand Recommendations Based on your analysis you must make three recommendations as to what the brand should do to improve its overall position.
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