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Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products Answers to the following questions: 1 List the major stages in new product development. 2 Define crowdsourcing and give an example of how it is used in new product development. 3 Define concept testing and test marketing. 4 Define the five stages of product life cycle. 5 List the characteristics of the introduction, growth, maturity and decline stage of PLC. 6 At what stage of the product life cycle and why? a) Soft drinks b) Marijuana-based beverage c) Smartphone d) Tablet e) Electric cars f) Bread g) Self-driving cars

Book –

Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products

Answers to the following questions:

1 List the major stages in new product development.

2 Define crowdsourcing and give an example of how it is used in new product development.

3 Define concept testing and test marketing.

4 Define the five stages of product life cycle.

5 List the characteristics of the introduction, growth, maturity and decline stage of PLC.

6 At what stage of the product life cycle and why?

a) Soft drinks
b) Marijuana-based beverage
c) Smartphone
d) Tablet
e) Electric cars
f) Bread
g) Self-driving cars

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