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You have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage.

You have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage. 

Using the client project brief which you have been allocated, answer all three of the questions below. Ensure work is supported with evidence from research (academic theory and company research) A brief introduction and conclusion is also required which is included in the word count. Word count is 1,500

1. Clarify who your client is, and what is the problem they are facing 

2. Using research, break the problem down by critically analysing and presenting areas of importance to the client such as competitors, target customer market and influencing factors from the external environment 

3. From your above analysis, what are the top three issues that the client is facing?

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcome: 

LO 3 Critically analyse a range of secondary business research sources with application to the client’s business

Your report should aim for 1500 words, (+ or 10%) INCLUDING INTRODUCTION AND CONCLUSIONS. Please note carefully that tables, diagrams, or additional words contained in text boxes within the body of the report WILL be considered part of the word count. A maximum 2 sides of A4 only is allowed for the Appendices (apart from the list of references). Appendices can include tables and charts.

 

You have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage.

 

BM561_CW1_Research_Report__2020-21 i_think_this_is_the_project_brief__1_

 APA

 

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