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Strategic Marketing 1 Gather data and critically assess a specific context from a strategic marketing perspective, in order to identify and prioritise key marketing issues and opportunities. 2 Draw on the literature and effectively use research insights, tools and evidence to support your argumentation. 3 Set effective strategic marketing objectives and use meaningful performance indicators to link to other internal and/or external areas. 4 Demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders.

Strategic Marketing

Gather data and critically assess a specific context from a strategic marketing perspective, in
order to identify and prioritise key marketing issues and opportunities.

 2 Draw on the literature and effectively use research insights, tools and evidence to support your
argumentation.

Set effective strategic marketing objectives and use meaningful performance indicators to link
to other internal and/or external areas.

Demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders.

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