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a) Evaluate the role and evolving nature of information systems in a variety of dynamic business environments. b) Critically examine the impact of information systems on business decision-making. c) Critically analyse the role of information systems in facilitating business process re-engineering.

  ASSESSMENT BRIEF
     
Subject Code and Title   MGT609 Managing Information Systems
     
Assessment   Assessment 2: Case Study Report
     
Individual/Group   Individual
     
Length   1500 words (+/- 10%)
     
Learning Outcomes   a) Evaluate the role and evolving nature of information
    systems in a variety of dynamic business environments.
    b) Critically examine the impact of information systems
    on business decision-making.
    c) Critically analyse the role of information systems in
    facilitating business process re-engineering.
Submission   Due by 11:59pm AEST/AEDT Friday of Module 4.2 (Week
    8)
     
Weighting   30%
     
Total Marks   30 marks
     

Task Summary

Assessment 2 requires you to write a 1500-word report on the development and usage of Business Intelligence Systems (BIS) in a restaurant chain business. You are required to evaluate how a BIS may add value to a business, explain what sets a BIS apart from a normal information system with a reporting functionality, report the lessons and tips you learnt from developing and using BIS in the case study and critically discuss whether the decision recommended by a BIS should be trusted without reservation.

Context:

Business Intelligence Systems (BIS) play an integral role in the success of modern businesses. An understanding of their strategic role and the ability to critically examine the impact of BIS have on business decision-making are essential to information systems managers. In this Assessment, through a case study, you will demonstrate your understanding of BIS, its value-adding capacity in contemporary businesses, and your ability to manage and use BIS in a business context.

Instructions:

This assessment is based on a case study. You are required to first read and understand the below-mentioned case and write a report addressing a number of tasks listed below.

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The case is titled “The brain behind the big, bad burger and other tales of business intelligence”, which can be accessed from:

  • Adapted from Case Study 12-2 in: Pearlson, Keri E., et al. (2016). Managing and Using

Information Systems: A Strategic Approach, 6th Edition, Wiley, 2016. ProQuest Ebook Central. Retrieved from https://www.cio.com/article/2439016/the-brain-behind-the-big– bad-burger-and-other-tales-of-business-intelligence.html.

Please note that there are two pages in this case study, and you need to read BOTH pages.

You are then required to write a 1500-word report addressing the following tasks:

  • Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example. Explain how a BIS is different from an information system with a reporting functionality.
  • Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses.
  • Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges.
  • Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea.
  • Make 2-3 recommendation with respect to rolling out and using BIS at CKE.

General Assesment Requirements:

Your report should include the following:

  1. Title page: Subject code and name, assessment number, report title, assessment due date,word count (actual), student name, student ID, Torrens email address, learning facilitator. (Not included in the word count).
  2. Executive summary: This section should include the purpose of the report, the problemincluding key issues considered and how they were investigated, your findings and recommendations. This section should be approximately three quarters of an A4 page but must not be longer than one (1) A4 page. Please be advised that no references are required in this section. (Not included in the word count).
  3. Table of Contents: You require to list the report sections and sub-section using decimal You require to to include the main headings and subheadings with corresponding page numbers, using a format that makes the hierarchy of topics clear. Because you are including a ToC, the report pages should be numbered in the footer as follows: title page has no page number; and main text to have Arabic numerals commencing at 1. Create the ToC using MS Word’s ToC auto-generator rather than manually typing out the ToC. Instructions can be found here https://support.office.com/en-gb/article/Create- a-table-of-contents-or-update-a-table-of-contents-eb275189-b93e-4559-8dd9-c279457bfd72#__create_a_table.

Not included in the word count.

  1. Introduction: In this section, please provide a brief description of the company as given in thecase scenario including any assumptions, a concise overview of the problem you have been

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asked to research, the main aims/purpose of the report, the objectives to be achieved by writing the report (include the tasks outlined in the case study) and how you investigated the problem. Provide an outline of the sections of the report at the end of this section. (approximately 200 words).

  1. Body of the report: Please make sure touse appropriate headings in the body of the report.Ensure that you address the tasks listed in the case study scenario. Please Do NOT use generic words such as ‘Body, Body of the Report, Tasks’ as section headings. Create meaningful headings and subheadings that reflect the topic and content of your report. (Approximately 1000 words).
  2. Conclusion: Restate the purpose of the report and key issues investigated and the relatedfindings based on your research and analysis. Explain the significance of your findings for addressing the problem stated in the case scenario and any limitations. State how your report has achieved its objectives and any future work to be considered. (Approximately 150 words).
  3. Recommendation: Make 2-3 specific recommendations to the organisation in the case study.All recommendations must be based on the findings of the “Report” and must be actionable and well justified by utilising appropriate references. You should use dot points for the recommendations and each recommendation should start with an action verb. (Approximately 150 words).
  4. References. Make sure to list all the used references not only within the report but also I ntheReferences list in an alphabetically order. Please make sure to check the APA 6th Edition Referencing Style Guide for your information. Not included in the word count.
  5. Appendices (Appendix A, Appendix B, …) if necessary.(Not included in the word count).

General Assessment Requirement:

  • Incomprehensible submissions. Assessments provide the opportunity for students todemonstrate their knowledge and skills to achieve the required standard. To do this, assessment responses need to be both clear and easy to understand. If not, the University cannot determine that students have demonstrated their knowledge and skills. Assessments will, therefore, be marked accordingly including the potential for 0 (zero) marks where relevant.
  • Case study. Assessment response must focus on the case study scenario given in the Task Any assessment items that do not address the case study scenario may be awarded 0 (zero) marks.
  • Track changes. If you use Track Changes when writing your assessment, you must ensure thatthe submitted document is the final and correct version of the document. That is, if your submitted report contains Track Changes or Comments or any other editing marks it may be awarded 0 (zero) marks. It is your responsibility to submit the final and correct version of your report.
  • Check with marking criteria. Before submitting your assessment, you should check it againstthe assessment criteria and the marking rubric included in this specification to ensure that you have satisfactorily addressed all the criteria that will be used to mark your submission.
  • Academic language. All submissions should be thoroughly proof-read for spelling,typographical or grammatical errors before being submitted. Do not reply on the ‘spell-check’

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function in your word processing program. If, for example, ‘affect’ is substituted for ‘effect’, your program may not detect the error.

  • It is essential that you use appropriate APA style for citing and referencing

research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing

Submission Instructions:

  • Means of submission. ALL students must submitONE Microsoft Word document (.doc or .docx) via the Assessment link in the main navigation menu in MGT609: Managing Information Systems. Physical copies/Email submissions are not accepted.
  • No Zipped files. Students MUST NOT zip the Microsoft Word document and submit it as onesingle zip/compressed file.
  • Complete and correct submission. Once Assessment are submitted, they are FINAL andtherefore cannot be modified. Please ensure that your submissions are final, correct (correct files in correct format) and complete before submitting on Blackboard.
  • You are expected to begin this assessment when you begin the trimester, especially as you relate the learning activities (formative assessment) in the modules to this and the other (summative) assessments. Be sure to keep several drafts of your work as well as your notes and any sources you used to draw on in preparing your report.
  • Students are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version.

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Learning Rubric: Assessment 2 Case Study Report

    Assessment     Fail (Unacceptable)     Pass     Credit     Distinction     High Distinction  
            (Functional)     (Proficient)     (Advanced)     (Exceptional)  
    Attributes     0-49%                  
            50-64%     65-74%       75 -84%     85-100%    
                                 
    Knowledge and   Limited understanding of   Knowledge or   Thorough knowledge or   Highly developed   A sophisticated
    understanding   •   the role of BIS in   understanding of   understanding of   understanding of   understanding of
          dynamic business   •   the role of BIS in   •   the role of BIS in dynamic   •   the role of BIS in   •   the role of BIS in
  40%     environments;   dynamic business   business environments;   dynamic business   dynamic business
    •   the impact of   environments;   •   the impact of   environments;   environments;
          information systems •   the impact of   information systems on •   the impact of •   the impact of
          on business decision-   information systems on   business decision-   information systems on   information systems
          making.   business decision-   making.   business decision-   on business decision-
        Key components of the   making.           making.   making.
                                   
        assignment are not Resembles a recall or Supports personal opinion Discriminates between Systematically and critically
        addressed. summary of key ideas. and information assertion of personal discriminates between
                    substantiated by evidence opinion and information assertion of personal
              Often confuses assertion of from the research/course substantiated by robust opinion and information
              personal opinion with materials. evidence from the substantiated by robust
              information substantiated         research/course materials evidence from the
              by evidence from the Demonstrates a capacity to and extended reading. research/course materials
              research/course materials. explain and apply relevant Well demonstrated capacity and extended reading.
                    concepts.        
                            to explain and apply Mastery of concepts and
                            relevant concepts. application to new
                                  situations/further
                                  learning.
                                         
                                         
                                         

 

 

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Analysis and application Limited synthesis and Demonstrated analysis and Well-developed analysis and Thoroughly developed and Highly sophisticated and
with synthesis of new analysis. synthesis of new knowledge synthesis with application of creative analysis and creative analysis, synthesis
knowledge Limited with application. recommendations linked to synthesis with application of new with existing
20% Shows the ability to analysis/synthesis. of pretested models and / knowledge.
application/recommendat   or independently Strong application by way
  ions based upon analysis. interpret relevant   developed models and
    information and literature.   justified recommendations of pretested models and /
        linked to analysis/synthesis. or independently
          developed models.
          Recommendations are
          clearly justified based on
          the analysis/synthesis.
          Applying knowledge to new
          situations/other cases.
           
Evaluation of Limited understanding of Resembles a recall or Supports personal opinion Discriminates between Systematically and critically
key concepts required to summary of key ideas. and information assertion of personal discriminates between
information selected to support the case study.   substantiated by evidence opinion and information assertion of personal
support the case study Confuses logic and Often conflates/confuses from the research/course substantiated by robust opinion and information
  assertion of personal materials. evidence from the substantiated by robust
  emotion. Information opinion with information   research/course materials evidence from the
30% taken from reliable substantiated by evidence Demonstrates a capacity to and extended reading. research/course materials
  sources but without a from the research/course explain and apply relevant Well demonstrated capacity and extended reading.
  coherent analysis or materials. concepts.  
  synthesis.     to explain and apply Information is taken from
  Viewpoints of experts are Analysis and evaluation do Identify logical flaws. relevant concepts. sources with a high level of
  not reflect expert Questions viewpoints of Viewpoint of experts are interpretation/evaluation
  taken as fact with little judgement, intellectual to develop a
  questioning. independence, rigor and experts. subject to questioning. comprehensive critical
    adaptability.   Analysis and evaluation analysis or synthesis.
        Exhibits intellectual
        reflect growing judgement,
          independence, rigor, good

 

 

 

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        intellectual independence, judgement and
        rigor and adaptability. adaptability.
           
Correct citation of key Demonstrates Demonstrates use of Demonstrates use of credible Demonstrates use of good Demonstrates use of high-
resources and evidence inconsistent use of good credible and relevant resources to support and quality, credible and quality, credible and
  quality, credible and resources to support and develop ideas. relevant resources to relevant resources to
10% relevant resources to develop ideas, but these   support and develop support and develop
  support and develop ideas are not always explicit or   arguments and statements. arguments and position
    well developed.   Show evidence of wide statements.
        Show evidence of wide
        scope within the
        organisation for sourcing scope within and without
        evidence. the organisation for
          sourcing evidence.
           

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