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Describe the company (its history, competencies, challenges), its environment (general and industry), and the situation in the case.  Include only information that is relevant. Identify 2 to 4 strategic issues in the case.  Explain why you label these as the strategic issues.  Explain (to the degree possible) the likely causes of these issues

  • Describe the company (its history, competencies, challenges), its environment (general and industry), and the situation in the case.  Include only information that is relevant.
  • Identify 2 to 4 strategic issues in the case.  Explain why you label these as the strategic issues.  Explain (to the degree possible) the likely causes of these issues
  • Identify several alternative decision solutions that the firm could pursue.  How would they address the strategic issues?  How reasonable in terms of costs/risks/capabilities are these alternatives, given the firm’s competencies and challenges?
  • Decide upon and defend a smaller series of recommendations, drawn from the above alternatives, that you endorse.  Present your best case for why these recommendations make sense, are optimal, and best address the strategic issues.
  • State and briefly explain any other relevant points /thoughts/concerns that you would like to make regarding the case.
  • Briefly state 1 to 4 brief key lessons that you learned from the case

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