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Select a company from the Middle East (preferably Saudi) market and answer the following questions: A. Identify the main sources of competitive advantage of the company you have selected. Is it cost advantage or differentiation advantage? Apply Porter’s generic strategy for the source you have discovered (for your selected company). B. Assume that you are the CEO of the chosen company. How would you combine both cost leadership and differentiation strategies to gain competitive advantage?

Select a company from the Middle East (preferably Saudi) market and answer the following questions:
A. Identify the main sources of competitive advantage of the company you have selected. Is it cost advantage or differentiation advantage? Apply Porter’s generic strategy for the source you have discovered (for your selected company).
B. Assume that you are the CEO of the chosen company. How would you combine both cost leadership and differentiation strategies to gain competitive advantage?
C. As per the stages in Industry Life Cycle, which stage is applicable to your selected company and why? Discuss.
D. Due to the COVID-19 pandemic, what are the strategic changes executed by your selected company? How do you propose to manage the strategic changes?
Notes:
– Assignment 7 pages excluding introduction, abstract and reference page
– It should contain abstract, introduction, body and conclusion
– plagiarism not more than 25%

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