i was asked to write a research about any company of my choice, mainly i should outline its problems its profits and which kind of ways should the company follow towards finding a solution! So I came up with: ‘The effect of counterfeit products on Sales performance – A case of Gucci, UK’This is the topic. This is how i was asked to conduct my research

Please do not complete the essay. Only perform a DETAILED outline of each section using subheadings and titles as you wish. It is meant to be an outline to assist on completion of the essay, not a full on completion of the essay. Please use sources, in-text citations and a reference page. This is very important.

Introduction (10%) –approximately 350 words

Is there a clear purpose and rationale of the study? Is there a clear set of objectives and research questions?


The background informs the reader of the problem or the situation, and the context you are interested.

Rationale for the study
What is the research issue?
Why is it an issue?
Why is it an issue now?
What could this research shed light on? – (benefits/ implications of the study)
Research Aims and Objectives

The aim is broad statements of desired outcomes or the general intentions of the research. Simply aim is what you want to achieve, and objectives describe how you are going to achieve that aim.

Research objectives
One of the most important sections of the research proposal and the dissertation as you need to develop them properly in line with the research topic.

The aspects that should be considered when developing objectives are:
Development of 3 – 4 objectives
Objectives should follow a logical sequence
Start with ‘To.’
Use of appropriate level specific words such as ‘assess’, ‘evaluate’, ‘investigate’, etc.
Final objective could be to make recommendations, or provide a solution to a problem or to make improvement/s
To detail out the objectives, research questions can be included


If relevant you should state Hypothesis for the study.

Hypothesis testing involves the careful construction of two statements: the null hypothesis and the alternative hypothesis.

The null hypothesis reflects that there will be no observed effect for the experiment. In a mathematical formulation of the null hypothesis, there will typically be an equal sign. This hypothesis is denoted by H0. If the null hypothesis is not rejected, then you must be careful to say what this means. For example, just because a null hypothesis is not rejected does not mean that the statement is true.

The alternative or experimental hypothesis reflects that there will be an observed effect for the experiment. In a mathematical formulation of the alternative hypothesis, there will typically be an inequality, or not equal to symbol. This hypothesis is denoted by either Ha or by H1.
Chapter 02

Literature Review and Conceptual Framework (20%) – approximately 750 words
Is the range of literature sources (covering past research findings, books, online sources etc.) used suitable and adequate? (at least 20 – 30 sources to underpin the study)

Has a critical review of the literature been made? (this could produce a conceptual framework where relevant)

In doing so, students need to capture debates in the study area and also bring in their inputs/ views/ insights as well.

Make a ‘link’ between existing literature and your research under consideration

You should develop conceptual Framework end of the literature review – Conceptual framework is developed from a set of broad ideas and theories that help a researcher to identify properly the problem, which will be researched. Conceptual frameworks are usually expressed abstractly through word models, charts and diagrams.
Chapter 03

Research Design and Methodology (20%) – approximately 750 words
Has the research design and methodology discussed? Is the approach and philosophy appropriate?

This section gives a detailed rationale/ justification of how you achieve your research objectives. You are expected to:
Explain your selection of research paradigm/ philosophy and methods
How will the data be accessed and secured – At undergraduate level, please note that students are required to conduct a desk based secondary research.
Outline the methods of sampling including population, sample size (if relevant only), data capture (including data gathering methods and instruments/tools), analysis and interpretation to be used (analysis method/s and tool/s), and give reasons for your choice.
* Please note that you are required to clearly identify the data collection methods
Highlight any limitations in the chosen approach and methodology.
Discuss the type of ethical issues relevant for the proposed research.
Discuss about the resources that are required to complete the proposed research.

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