2.1 Describe from your experience the following cultural facets of behavior: name a cultural symbol, rite of passage and taboo.
2.4 The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for:
Automobiles from Indonesia
Men’s shoes from Korea
Expensive watches from Poland
Wine from Canada
3.1 Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?
Habitat for Humanity contribution
Large Sport Utility Vehicles
American Express card
7.2 Using a generic or branded product of your choice develop a plan for using the process of personal influence in marketing.
7.3 Describe an appeal appropriate to each category of adopter: innovator, early adopter, early majority, late majority, and laggard.
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