1. What is the purposes of an “Internal Factor Evaluation (IFE) Matrix”?
2. What is L’oreal makeup organization’s one internal strength and one weakness.
3. What is the purpose of a financial ratio analysis? Define a financial ratio for each of the following (Using one of the financial websites, obtain information on the financial ratios you identified above for the organization you chose) L’oreal Makeup
• Liquidity Ratios
• Leverage Ratios
• Activity Ratios
• Profitability Ratios
• Growth Ratio
4. Which do you think is/are most important to a company in making financial strategic decisions? Why?
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