Coca-Cola is an American multinational corporation and a leader in the soft drink industry. The company head office is located in Atlanta, Georgia

Coca-Cola is an American multinational corporation and a leader in the soft drink industry. The company head office is located in Atlanta, Georgia. Additionally, the company develops and sells soft drinks syrups and concentrates. Its product portfolio includes fruit juices, water, energy drinks, tea, and coffee drinks. Coca-Cola is ranked the best in the industry by market share and revenues, ahead of PepsiCo, the main competitor. It has its presence in more than 200 countries globally, which signifies that it operates in a large market. 

Besides, it is the most famous and recognized brand in the industry across the world. It is anticipated that Coca-Cola will continue to lead in the industry even in the future due to its effective business strategy of growing its products and markets. James Quincey is the chairman and CEO of the company. Manuel Arroyo, Brian Smith, and John Murphy are the chief marketing manager, chief operating officer, and chief financial officer (The Coca-Cola Company, 2021).

What are the critical success factors for the organization, and what, therefore, are the current key business decisions which should be addressed?
What role does the changing demographic scene play in the organization’s relationship with its stakeholders? Does this changing scene demand modification of the strategic direction, and if so, how is this redirection being addressed?
What do you believe is the appropriate strategic direction for the organization?

 

Coca-Cola is an American multinational corporation and a leader in the soft drink industry. The company head office is located in Atlanta, Georgia

1.6 Coca Cola Case Study

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